51% Singapore Carbon Pricing Act
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Brazil Key Findings
*Total concern = Very concerned + Somewhat concerned
**Percentage shown is total agreement = Strongly agree + Somewhat agree
- WRI Achieving Abundance working paper 2020: files.wri.org/d8/s3fs-public/achieving-abundance↵
- Based on top-two box scoring of “Very concerned/Somewhat concerned”↵
- Based on top-two box scoring of “Strongly agree/Somewhat agree”↵
- Based on top three options selected↵
- Based on top-two box scoring of “Very concerned/Somewhat concerned”↵
*China research does not include Hong Kong, Macau or Taiwan.
Percentage of consumers that believe governments and businesses have made significant progress towards their climate and sustainability goals.3
Our Partnerships
Our partnerships with leading nongovernmental organizations (NGOs) strengthen our understanding and ability to impact global challenges facing our business, customers and communities. They include:
Our partnerships with leading nongovernmental organizations (NGOs) strengthen our understanding and ability to impact global challenges facing our business, customers and communities. They include:
Marking the State of Water Stewardship
Percentage of consumers that see the agriculture, food and beverage and manufacturing industries as most responsible for water conservation.4
Percentage of consumers who have stopped using/purchasing products because of how much water it takes to manufacture them.5
If no one leads on water, the world will run dry. Under current conditions, the World Resources Institute projects that our planet faces a 56% water deficit by 20301. The lasting effects of water stress impact the communities where we work and thrive, compelling businesses, governments and individuals alike to take urgent action. As a global leader in water, Ecolab releases the Ecolab Watermark Study every year to learn where and how to protect this finite resource. By understanding the views and needs of the general population, Ecolab builds the business case for positive change towards a water-secure future.
Access to clean and safe water remains a significant climate concern for consumers around the world. Governments and businesses continue to be seen as primarily responsible for water conservation, but consumers in some regions do not believe these leaders care enough about water or climate changes. The agricultural, food and beverage, and manufacturing industries are perceived as the most responsible for water use and conservation. Meanwhile, consumers continue to demonstrate their commitment to sustainability through their purchasing habits.
Percentage of consumers that list clean and safe water as a significant environmental concern.2
57% The United States' Inflation Reduction Act
53% The European Union's Carbon Border Adjustment Mechanism
56% The European Green Deal
68% The United Nations' Sustainable Development Goals
74% United Nations' Conference of the Parties on climate change
62% The Paris Agreement
62% Intergovernmental Panel on Climate Change
55% Net Zero Goals
Over the following timeframes, percentages of consumers that are most concerned about:
87%
Consumers list clean and safe water as a significant environmental concern.
Concern About Water
Government and Business Responsibility and Care
40%
Mining
Clean and Safe Water
64%Today
20%1-5 Years
8%6-10 Years
7%10+ Years
1%Never
51%
Government Leaders
49%
Government Leaders
44%
Agricultural
93%
Government
33%
Government
91%
Manufacturers/Businesses
24%
Manufacturing/Businesses
39%
Agricultural
51%
Business Leaders
49%
Business Leaders
37%
Mining
33%
Food & Beverage and Manufacturing
Access to Water
61%Today
22%1-5 Years
9%6-10 Years
7%10+ Years
1%Never
64%
Non-Profit/Conservation Organization Leaders
63%
Non-Profit/Conservation Organization Leaders
37%
Food & Beverage and Manufacturing
78%
Individuals
21%
Individuals
78%
Non-Profit/Conservation
18%
Non-Profits/Conservation
Consumers in some regions don't believe governments or businesses are taking enough action to address climate change or water challenges, but they do value communications and reporting on climate progress.
Less than half of global consumers believe governments or businesses have made significant progress towards their sustainability goals. How much do you agree that Governments and Manufacturers/Businesses have made significant progress towards their respective climate and sustainability goals over the past year?
58%
Manufacturers/Businesses
56%
57%
Governments
Key Insights From 2024
Europe
XX
China
XX
Europe
39%
Agriculture
32%
Food and Beverage
32%
Manufacturing
Latin America
90%
China*
88%
Government
86%
Manufacturer/
Businesses
China*
80%
United States
38%
Agriculture
32%
Food and Beverage
30%
Manufacturing
China*
88%
IMEA
80%
Government
73%
Manufacturer/
Businesses
IMEA
69%
IMEA
38%
Agriculture
31%
Food and Beverage
31%
Manufacturing
United States
80%
Latin America
58%
Government
58%
Manufacturer/
Businesses
Latin America
65%
Asia Pacific
XX
Latin America
XX
United States
XX
India/MEA
XX
Latin America
36%
Agriculture
39%
Food and Beverage
23%
Manufacturing
IMEA
74%
Asia Pacific
49%
Government
52%
Manufacturer/
Businesses
Asia Pacific
41%
Asia Pacific
30%
Agriculture
33%
Food and Beverage
38%
Manufacturing
Europe
72%
United States
41%
Government
40%
Manufacturer/
Businesses
Europe
39%
China*
22%
Agriculture
32%
Food and Beverage
39%
Manufacturing
Asia Pacific
65%
Europe
32%
Government
35%
Manufacturer/
Businesses
United States
33%
Population density had a notable correlation to consumers’ level
of concern for climate and water issues.
Overall, how concerned are you about: Access to Water*
Consumer awareness of climate change policies, such as climate agreements
and regulations, varies heavily by region.
and regulations, varies heavily by region.
87% Urban
89% Urban
82% Suburban
85% Suburban
81% Rural
88% Rural
Consumers’ Support for the Environment
Consumers who say they are willing to pay a premium of 1% or more for more environmentally friendly products.
58%
Percentage of consumers who have stopped using/purchasing products because of how much water it takes to manufacture them**
72%
Percentage of consumers who are willing to pay a premium for sustainability (everyday items)**
Advancing Water Stewardship
For over 100 years, Ecolab has worked to protect the resources vital to life by prioritizing water stewardship in our own operations and those of our customers. Across more than 40 industries worldwide, Ecolab helps businesses respond to climate and water challenges by minimizing their water use in critical processes. We help our customers drive lasting impact and achieve an exponential return on investment (eROI) by aligning climate, water, and business growth goals.
The following case studies highlight how Ecolab helps deliver a positive impact on our customers’ business, water, and climate goals:
With more than one trillion gallons of water managed annually, Ecolab combines Connected Chemistry™ with digital insights and industry expertise to drive sustainability and growth in tandem. Learn more about how Ecolab can help you take a smart water management approach in your operations.
The following articles highlight Ecolab’s latest news and perspectives related to water:
Identify Opportunities with the Smart Water Navigator
Take an Enterprise Approach with Ecolab Water for Climate™
Manage Water Performance with 3D TRASAR™ Technology
Visualize Insights with ECOLAB3D™ Digital Services
Get in Touch with Us
Give Us a Call
With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.
Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102
Ecolab Customer Service:
Phone: +1-800-352-5326
Nalco Water Customer Service
Phone: +1-800-288-0879
Give Us a Call
With unparalleled expertise and cutting-edge technology, we partner with customers to deliver world-class results and optimized operations. Contact us to learn how we can help you.
Ecolab Inc.
1 Ecolab Place
St. Paul, MN 55102
Ecolab Customer Service
Phone: +1-800-352-5326
Nalco Water Customer Service
Phone: +1-800-288-0879
Contact Us
Contact Us
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